February 1, 2017

Shelvspace v2.6

Android Updates

For all you android users out there, don’t worry we love you too! The latest release on android now includes Store History, Settings page, Data Integration, and Files.

Improved Location services

We have completely overhauled the location based querying on both Android and iOS that has significantly improved performance and accuracy.

Tap to Call

Emails and phone numbers now show up as hyperlinks when included as a data integration. Simply tap the link to trigger the default phone or mail application.

Questions or Suggestions?

Shelvspace is committed to bringing your the best mobile experience in the industry. Our in-house development team works tirelessly to release quality updates for feature enhancements, performance improvements, and bug fixes. If you have questions or need help with updating your app you can contact support or follow the article below:

https://shelvspace.zendesk.com/hc/en-us/articles/115000606786

Snacks have always been a staple in convenience stores across the nation; they are highly sought after every year. The attitude of the consumer is changing at the moment, however. Snack foods are still in demand and still will be for the foreseeable future, but in this case, one theme is beginning to prevail: health. (more…)

color-emotion-guide_512d42458efc1_w1500-300x263Do you have a favorite color? Does it depend on your mood what color you lean more towards? Surprisingly enough studies have shown that color effects a person’s mood; red may feel more intense, yellow feels bright and cheery, blue is calming. So when preparing to chose a color for your company’s logo you want to think about what your product brings to the consumer. (more…)

Convenience stores are known partially for their assortment of food, amongst other things. Most different types of industries have their characteristics in general; outlets have clothes/shoes, stores like Best Buy are known for their electronics, and fast food places are associated with a drive-thru. However, will the latter apply to gas stations as well? That surely isn’t something that is conceivable, right? One person is pushing the envelope on this concept, trying to be the leader of innovation in this industry. (more…)

Be different. This is something that is preached to us from a young age by some parents, who want to see their children to grow up and accomplish more than they did. How one stands out is how they make themselves marketable in the workforce, as well as other areas. The same rule of thumb applies to businesses. Being unique shows the consumer what type of product you have any why it is beneficial to them to choose that over someone else’s. (more…)

We all know that energy drinks have become a staple of our culture over recent years, especially with most Americans being constantly on the go. Sometimes, there isn’t enough time to wait for the coffee to brew, or for the difficult customer in front of you in line at the local Starbucks. A quick Monster will do, and is a much more efficient route to travel to enable one to arrive in time for their work shift. However, is it always before work or school that a consumer is purchasing this energy drink? The answer to this question is important to these organizations, among other things. (more…)

The location concept is something usually attributed to the real estate industry, with those who operate in that world constantly preaching its importance. The location of a property will be a large determining factor in its value. The same can be said of the convenience store industry as well, with the product placement determining the amount of attention it gets. Whether it’s the front end of the store or other shelves throughout, there are certain “hot spots” in which profitability can be maximized. (more…)

October 20, 2016

Brand Above All

Emerging brands and veterans alike strive to have their brand stick out above the rest. It is imperative that a brand differentiates itself from the field in order to survive. Your brand is your legacy; the stronger it is, the stronger your business will be. Speaking of veterans, perennial all-star Carmelo Anthony cited business being a large reason that he stayed in New York, in order to grow his own brand. He has spent a few seasons there, being able to develop not only basketball roots, but build a strong business foundation, which he hopes to continue to solidify before branching it out.

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The Consumer products good Industry is going through yet another large transformation.   If you have been around long enough you remember the old sales days.  The transition from backpack size phones and beepers and early days of email and fax all the way to newest tablets and smart phones.    If you are still carrying around binders and big laptops you may also be feeling the pressure of being behind the curve.

Despite the conversation of mobile sales tools spanning across decades, it seems as though it hasn’t been until very recently that leading companies are truly unlocking the competitive advantage that a mobile sales platform can provide.   In a 2013 survey by GMA, only 7% of CPG companies had adopted mobile platforms but (more…)

The CPG industry is fiercely competitive with brands fighting for every inch of shelf space and market share.  Having a good product is not enough anymore… to really be a successful, you must find a way to stay ahead of your competition, and do it quickly.

To succeed in any business you must have a good product. But in the CPG industry, it is vital to stay on top of what is happening at retail today and ensure you are positioned to win the battle for the consumer’s business tomorrow, next week and next month.

The speed at which the best Consumer Packaged Goods (CPG) companies take advantage of the latest consumer trends, respond to competitor’s promotions and pricing changes, and constantly deliver new product innovations and line extensions, has a direct correlation on their respective market share.

CPG Industry next Innovation – “Big Data”

If you ask almost any CPG executive, they will embarrassingly admit, they are behind other industries in regards technology and have been for a while. In the same breath, they will tell you what is needed and 9 times out of 10 it its data. And not just access to the data, many have that now, but the ability to analyze that data and make it actionable for sales teams in the field.  Whether it be distributor shipment data, or retailer scan data, the ability to analyze vast amounts of data instantly will unlock business intelligence and be instrumental in helping CPG companies win the battle for retail shelf space and ultimately consumer sales.

Imagine if you had the ability to instantly see what products were shipped to what stores; Or better yet, what products weren’t that should have been? What if you had the ability to see what products didn’t have a scan through the register in the last 3 weeks? Or the ability to benchmark high moving products in a particular area?

I think everyone would agree this information is invaluable. So while the data is available, the ability to process that data so a manager can analyze it, and get this information in the hands of reps, in a timely and digestible format just does not exist.

Shelvspace is currently establishing partnerships with some of the leading data providers in the CPG industry that will bring actionable data to the fingertips of your reps. Contact us today to see how we are innovating the way data is used in the CPG Industry.