The evolution in consumer and outside of retail happened fast. From Amazon with less than an hour grocery delivery to your doorstep, to Uber delivering foods, or even driverless cars now being seen on on the highways.  CPG executives must keep up with the competition.

Keep up with technology trends.

For those in retail, its important to keep up with these trends. Not only as some of these technologies are competing with or disrupting experiences at Retail but also because the in-store shopping experience is on the brink of major changes.

For years there has been chatter about in-store technologies for out of stock, promotions, etc. yet few have succeeded in mainstream adoption. As technology pressures contain to arise outside of the storefront, the pressure for retailers to continue to evolve in-store will continue to grow.

CPG Competition.

CPG executives must not only look for new ways product brands can be exposed and made available to customers but also for new forms of in-store engagement that drive different ways to evaluate and measure product brands in-store success.

What in-store technology are you most excited about?  We’re confident it’s Shelvspace.

Join our Customer Innovation Team!

The purpose of The Customer Innovation Team is for us to gain a deeper understanding of our customer needs as well as get feedback on ideas and designs. Participation is completely voluntary and we will always be respectful of your time.

What does being part of the Customer Innovation Team entail?

Request for feedback on specific work flows or software features through occasional surveys.

Beta test unreleased software & provide feedback on designs via screen sharing or web conferencing operations.

Participation is completely voluntary and we will always be respectful of your time. Feedback from one 30-min with you call can make all the difference in how our software is built.

Help us make Shelvspace better.

Learn more & join our Customer Innovation Team here.

Questions or Suggestions?

Shelvspace is committed to bringing your the best mobile experience in the industry. Our in-house development team works tirelessly to release quality updates for feature enhancements, performance improvements, and bug fixes. If you have questions or need help with updating your app you can contact support or follow the article below:

https://shelvspace.zendesk.com/hc/en-us/articles/115000606786

May 2, 2017

Shelvspace v2.8

Our 2.8 Product Release is out & we want to help.

We are here to help you learn to use the new features. We listened to you and made some adjustments to our product.

Filter by Form Activity

Can’t remember which stores you visited yesterday? Want to see which stores you haven’t yet visited in the last 30 days? Now you can answer that and more with a simple filter..

Email Form Results on the Fly 

Instantly take action on store execution issues and sales opportunities by quickly forwarding completed forms to the store distributor, merchandiser, manager, etc. In the store history page, simply open up the completed form and tap share.

Better Mapping. Better Searching 

The new search by location and improved mapping system make finding stores even easier. You can select a location from the map view or type in a city and all nearby stores will appear in order or distance from that location.

Improved Form Saving Workflow

Both iOS and Android versions now save form input automatically. Simply tap the back button at anytime and your form is saved ready for you to continue right back where you left off. Additionally you can now quickly identify stores that still have pending saved forms using the Last Visited filter. Tap to filter, scroll to the bottom, and select “Saved/Draft Forms”.

Edit Stores on Mobile 

Version 2.8 facilitates better store list management by allowing reps to edit stores right on mobile.

Questions or Suggestions?

Shelvspace is committed to bringing your the best mobile experience in the industry. Our in-house development team works tirelessly to release quality updates for feature enhancements, performance improvements, and bug fixes. If you have questions or need help with updating your app you can contact support or follow the article below:

https://shelvspace.zendesk.com/hc/en-us/articles/115000606786

February 1, 2017

Shelvspace v2.6

Android Updates

For all you android users out there, don’t worry we love you too! The latest release on android now includes Store History, Settings page, Data Integration, and Files.

Improved Location services

We have completely overhauled the location based querying on both Android and iOS that has significantly improved performance and accuracy.

Tap to Call

Emails and phone numbers now show up as hyperlinks when included as a data integration. Simply tap the link to trigger the default phone or mail application.

Questions or Suggestions?

Shelvspace is committed to bringing your the best mobile experience in the industry. Our in-house development team works tirelessly to release quality updates for feature enhancements, performance improvements, and bug fixes. If you have questions or need help with updating your app you can contact support or follow the article below:

https://shelvspace.zendesk.com/hc/en-us/articles/115000606786

How Out-of-Stock Items Impact Your Business

It is a situation that we have all been through, at some point in our lives. We run out to grab our favorite brand of snack or worse a can of formula for our baby. Maybe even drive a little further than usual, because we saw it advertised on special and then get to the store and the shelves are empty.

As a consumer, it can be very inconvenient, if not infuriating, when you walk into a store and the item you are looking for is out of stock (OOS). As a retailer or a brand they effect can be much worse; it can be devastating to your bottom line.

How do consumers react?

Consumers can react in many different ways to items; they were hoping to buy, being out of stock.

Consumers respond to out-of-stock items in different ways:

  • They may switch stores and buy the same item at another retailer.
  • If they are a very loyal customer of the store and it is not a dire need, they may wait and buy the item later.
  • If they are loyal to the brand, they may substitute a different size or variety of the same product.
  • They may switch brands all together.
  • They won’t buy the item anywhere.

These are reactions that can be immediately seen at the POS (Point of sale), but the emotional or mental reaction can be much more telling. If the product has been heavily advertised and promoted, consumers may be left with a feeling of being let down or in extreme cases, of being baited. Both of these reactions can be detrimental to both the retailers and the brand’s image in the public eye.

Actual Cost; By the Numbers

It has been estimated in the FMCG sector alone that at any one time 7-10% of items are off the shelf due to being out of stock. According to the Food Marketing Institute and Grocery Manufacturers of America promotional and fast selling items average being OOS in excess of 10% of the time and cost the retailers of the country a full 4% off of their annual sells margin.

In one recent joint study by Goizueta Business School at Emory University, The College of Business and Administration at the University of Colorado and the Institute of Technology Management at the University of St. Gallen in Switzerland, it was reported that customers will buy the same item at another retail outlet 21%-43% of the time, 25% of the time not make any purchase period and the rest of the time will opt for a similar but lower priced alternative. From the point of view of either a brand or a retail establishment, these add up to major profit losses, without even mentioning the loss of consumer confidence they may experience.

People are creatures of habit and operate as much on an emotional level as they do on a logical one. That is the basis of most modern advertising theory. By not delivering the product as promised, you may actually be doing more harm than good by advertising products that are not delivered and these wasted expenditures should also be factored in when calculating the impact that OOS products have on your company’s bottom line.

Conclusion

This is just most cursory of looks at a subject that, in fact, many books have been written on. It doesn’t even consider such factors as the disruptions that rush orders cause to warehousing centers and distribution networks trying to make up the missing stocks or the administrative cost associated with customer complaints.

Thankfully, though, with the help of evolving technology and the widespread availability of information sharing, through the use of cell phones and other modern devices, it is now much easier to monitor and correct stock shortages before they have a chance to disrupt your business or disappoint your customers.

Companies like Shelvspace make it possible to not only monitor and correct inventory levels before they become critical, even while you are on the go, they offer reporting and data mining opportunities the likes of which have never been available before.

Snacks have always been a staple in convenience stores across the nation; they are highly sought after every year. The attitude of the consumer is changing at the moment, however. Snack foods are still in demand and still will be for the foreseeable future, but in this case, one theme is beginning to prevail: health. (more…)

The Industry’s new secret for increasing retail sales by 20% in 2017

The retail world has operated the same way for decades. Historical performance is measured by ACV, share of category or total dollars sold. Sales VPs are continually pressured to do more with less people and grow overall sales. Companies are continually playing the cat and mouse game of ongoing promotion cycles and incentives with distributors and retailers that create immediate sales but never really sure if they have ROI or grow the overall category.

What if we told you there was a simple way you could increase retail by up to 20% without adding any new product lines, changing your trade promotions, or hiring more sales people? Interested?

Well not only is it possible, but for those who don’t start adapting to the Industry’s new way of retail you are very likely to get left behind with eroding market share.

The secret is not really a secret, more of a movement. The 20% lost sales has been occurring for decades, but most companies feel helpless in doing anything about it. Missed promotions, wrong placements, out of stocks, out of compliance planograms. All the common retail execution challenges you have been fighting (or ignoring) for years are the answer to finding a quick 20% increase in sales.

The issue in the past is that due to fragmented data, communication, and time lags most companies have been helpless to impact this. By the time they realize execution of a promotion or new set is off, the window to fix it is already over. Or, if working through brokers or trying to get attention of retail buyers to help fix, they feel helpless and with little control to impact.

A movement in the Industry has begun to change this. This problem is not just a supplier problem, but brokers, distributors and retailers all benefit when these issues get resolved.

One reason for this problem not getting fixed in the past is that the measurement system has been very much outdated and underpowered to handle. Companies are solely relying on Scan or shipment data, which tell you what already happened, not what needs to get fixed. Sales and category managers have been stuck with archaic reporting systems. Companies collecting data from their field reps with apps are only getting a partial story with limited ability to impact broader retail opportunity.

The movement in CPG is to rethink the entire approach of data, mobile solution, crowdsourcing, and retail performance and make data actionable and real-time for sales teams. The movement is to look at not just data, but in-store pictures and activity in real-time. The movement relies on not just field teams, but on third party solutions and advanced automation to help ensure fixes occur.
In future blogs we will provide more examples of category leaders putting this into action.

Time to make 2017 the biggest growth year yet. You can do it by simply fixing what is broken!

For customized best practices, examples in your category, or a free audit in one of your key accounts click here.

In baseball, a .300 average is considered good hitting.
In school, 30 percent is a failing grade.

In marketing, 30 percent is … well, it depends.

This just goes to show that marketing isn’t about science. If it were, every single marketing initiative in every industry would have a single set number as a guidepost to determine success. But the reality is that marketing success is contextual – it depends a lot on the products being marketed, the audience and the environment in which the product is being marketed.And in the context of grocery and convenience stores, a 30-percent success rate (also known as a “compliance rate”) can be seen as more of a baseball result than a school report-card result.

(more…)

color-emotion-guide_512d42458efc1_w1500-300x263Do you have a favorite color? Does it depend on your mood what color you lean more towards? Surprisingly enough studies have shown that color effects a person’s mood; red may feel more intense, yellow feels bright and cheery, blue is calming. So when preparing to chose a color for your company’s logo you want to think about what your product brings to the consumer. (more…)

Convenience stores are known partially for their assortment of food, amongst other things. Most different types of industries have their characteristics in general; outlets have clothes/shoes, stores like Best Buy are known for their electronics, and fast food places are associated with a drive-thru. However, will the latter apply to gas stations as well? That surely isn’t something that is conceivable, right? One person is pushing the envelope on this concept, trying to be the leader of innovation in this industry. (more…)